27 responses so far ↓

• 1 Glyn on Jul 8, 2008 at 2:54 pm

  I guess James Garner declined after all those triple bypasses that clogged his arteries from eating beef!
  I hope this guy (whoever he is) has a good surgeon too.

• 2 karen on Jul 8, 2008 at 3:10 pm

  and the women come a drooling!

• 3 RemmieBarrow on Jul 8, 2008 at 3:12 pm

  At last he has a role he can live up to.

• 4 Slade Rockfist on Jul 8, 2008 at 3:13 pm

  Well…..I’m goin’ eatin’!

• 5 Ariel on Jul 8, 2008 at 3:16 pm

  mmmm…. Its whats for dinner!

• 6 Tim on Jul 8, 2008 at 5:39 pm

  I was onto this news weeks ago, after hearing the radio ads.

  I guess the Beef Council didn’t think Sam Elliot sounded lazy or mumbly enough.

  Also, what makes me feel all but certain that McConaughey is shirtless in the studio as he records his voiceovers?

• 7 Onil on Jul 8, 2008 at 6:08 pm

  I’m assuming Mt. McConaughey will be shirtless even if he’s just doing a voice-over.

• 8 To_Servo_Man on Jul 8, 2008 at 6:12 pm

  I assume Mt. McConaughey is shirtless when attending a funeral. It’s just how Matt-Mac rolls, simple as that.

• 9 To_Servo_Man on Jul 8, 2008 at 6:13 pm

  Also, Rooster McConaughey has become the spokesperson for possum.

  “Possum. It’s also edible.”

• 10 James Shearhart on Jul 8, 2008 at 8:02 pm

  First order of business – sending the Beef Ambassador to Korea, who are curiously peeved at the state of imported US moo-cow. Let the festivities commence!

• 11 Herman T. Obin on Jul 8, 2008 at 8:39 pm

  Steer have great vision during the day, and even better vision at night. But in the failing light, they can’t focus. Magic hour.

• 12 Heather on Jul 8, 2008 at 8:55 pm

  Awww, boo. I thought they’d get someone whose voice is as distinctive as Sam Elliot’s. Why not just get Daniel Radcliffe to do your damn voice-overs if you’re going to go this route? Or maybe Abigail Breslin. For heaven’s sake, Jodie Foster sounds more masculine.

  Maybe they’re trying to make a statement about McConaughey rather than beef. At least, I hope so, or I’m going off red meat entirely.

  Matthew McConaughey. PAH!

• 13 Mike Nelson on Jul 8, 2008 at 9:20 pm

  I agree. This is huge slap in the face, with a large cut of Top Round, to Mr. Elliot. It stings, and the fact that it leaves a trace of delicious dry rub is cold comfort indeed!

• 14 Mr. Slick on Jul 8, 2008 at 9:42 pm

  McConaughey, its whats for dinner!

• 15 Heather on Jul 8, 2008 at 9:43 pm

  Will a piece of steak work on a black eye that was given with a piece of steak in the first place?

• 16 justhesh on Jul 9, 2008 at 12:42 am

  I can see the taglines now…

  “You got a slab of lean beef on your dinner plate? Well, you’d be a lot cooler if you did.”

  “Veal- You keep gettin’ older, it stays the same age.”

• 17 Teaser on Jul 9, 2008 at 2:59 am

  You know this is odd……………Considering McConaughey can’t act his way out of a dead cow…….

• 18 Spookette on Jul 9, 2008 at 5:25 am

  I’ll have a slice of that beefcake! Ahaha, hahaha, ha… *sigh*

• 19 Ben on Jul 9, 2008 at 6:53 am

  Somehow, seeing a commercial with a pot-smoking, naked, bongo-playing surfer dude…just doesn’t inspire me to eat beef, you know?

  Now if they had Stacy Keibler demonstrating how to eat a foot long beef sausage in one swallow, well…I’d be more intrigued.

• 20 Amanda on Jul 9, 2008 at 8:19 am

  This makes perfect sense. When he was touring the country to promote that bomb “Sahara” there was this film about it on some channel. Why, I don’t know. Why I watched as much of it as I did, I know even less. But the one thing I took away from it, was that Mac LOVES him some cow. They were traveling in a big camper and staying at local KOAs and other campgrounds at night. And he’d invite whoever was around to his steak grills. Hilariously, most of the campers had no idea who he was. But he had this secret rub he insisted on putting on these like 70 oz steaks. Seriously it took him like a half hour just to rub the steaks then grill them. And sprinkling wouldn’t work, it had to be ‘massaged’ into the meat lovingly. I can’t think of a better spokesperson for the meat council. Maybe they watched the same video I did.

• 21 seanf on Jul 9, 2008 at 9:42 am

  Granted, maybe Matt isn’t the most logical selection to be the new voice of BEEF, but times have been hard on the Beef Council, and they got a helluva deal for him. He said he’ll do it, provided they find his missing flip-flop. By contrast, Sam Elliott would only return if they gave his moustache its own personal assistant and trailer.

• 22 RiffNotes on Jul 9, 2008 at 10:18 am

  So, Al Pacino turns out to be a prophet, then?

  (Did I just give away the fact that I’ve actually seen “Two for the Money”?)

• 23 justhesh on Jul 9, 2008 at 1:43 pm

  I’ll be honest. Those ads make beef seem dreamy in the way that Big Fish made shoeless towns seem dreamy.

  Though, I half expected him to say, “Gone Eatin’…by Jack Handy.”

• 24 Glyn on Jul 9, 2008 at 2:34 pm

  Was Joe Don Baker busy?

• 25 Teaser on Jul 10, 2008 at 9:57 am

  ……..Or John Madden

• 26 Lisa on Jul 10, 2008 at 5:27 pm

  Couldn’t be John Madden, he died years ago. What you see is merely a man in a Madden suit.

• 27 MSTJedi on Jul 17, 2008 at 8:57 pm

  Yeah, the beefcake joke was the first one that came to my mind.

  That and something to do with mary jane. “You know what goes great with that bag of Doritos? Beef, it’s what’s for late afternoon munchies.”

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