Breakfast and lunch consisted of Smithfield thick sliced. My main impression: meaty. I’m not entirely sure I like my bacon to be meaty, but Smithfield bacon didn’t seem to care. It just went ahead and was meaty without concerning itself with my feelings on the matter.
If I were going to write a slogan for Smithfield bacon it would most certainly acknowledge the meatiness issue: “Smithfield Bacon: Mighty Meaty”, or perhaps, “Fat, meet meat”. Maybe “The Bacon that thinks it’s a ham (it’s that meaty!)” Or “Meat up, with Smithfield bacon.”
Beat those, Smithfield ad copy writing team!