Earth Day is upon us, a day which has considerably more meaning and practical application than Life Day. And what better way to celebrate the day, there in San Diego and here in the Minnesota Satellite Offices, than to release our riff of James Cameron’s Brobdingnagian Planet-Buster of a movie, Avatar. Say what you will about the film, it will go down in the annals of cinema history as the most successful film to feature digitally-rendered tree-dwelling naked blue people.
Although one may find it incongruous that the DVD is being released on Earth Day notwithstanding that the story occurs entirely on another planet, prompting the urge to broaden the brand and rename the day Planet Day so as not to offend other planets with our Earthbound provincialism, and although our own planet has no fiber-optic trees or domesticated work animals with which we can commingle our tendrils, nonetheless this actual planet we live on is worth keeping healthy and in good working order.
And when we uncynically suggest that our riffs, being digital, are possibly more environmentally friendly than the six-foot-square blister pack surrounding your half-inch-square SD card, we truly hope you enjoy our enjoyment of the Very Big And Often Very Silly Film. But we’ll also suggest that if you’re looking for something far bigger, far more spectacular and undeniably breathtaking, look no further than Earth’s own blockbuster, the Eyjafjallajökull volcano.